Why FareMarket

I launched FareMarket in Spring 2020 because I believe healthy, local, sustainable living should be easy and accessible to everyone. That belief is the driving force behind our unique product offering, which includes more than 400 of the highest-quality, healthy, local, sustainable, and seasonal products in Arkansas.

It's also the reason FareMarket invests in new local food businesses and donates free memberships to underserved individuals or families for every paid FARE membership in our community.

Because my greatest hope is that, through FareMarket, you do more than save time and money on your favorite local products by coming to view our service as a way to live your values and build a more just world at the same time.

That said, welcome to FareMarket. We can't wait to fare well with you!

Benjamin Harrison
CEO, Owner

Benjamin Harrison
CEO, Owner

Benjamin Harrison
CEO, Owner


FareMarket is the first service of its kind in the Little Rock area. We're a community of local food lovers, with the widest collection of high-quality locally sourced products that would usually only be found at farmers markets. Products that are good for the environment, for us, and for our communities.

Like many of our vendors, FareMarket is a small local business. Our founder, Benjamin Harrison, was an urban farmer in Downtown Little Rock for five years, and he feels an urgency about climate change, believing better communication between urban folks and rural farmers is the best way to create new farms and food businesses and grow sustainable agriculture in our state.

FareMarket's mission is to support our small farmers and food entrepreneurs by investing a portion of our profits (from our optional memberships) in new community-owned enterprises in order raise the number of people who are involved in their food systems and lower overall food costs for our members.

Our current projects are with Food Jobs Work in Little Rock. The best way to impact your community is to become a member. Our work with Food Jobs Work, a nonprofit that provides culinary skills to those in our community currently recovering from addiction, undergoing reentry, or struggling with poverty.

These projects aim to subsidize the cost of FareMarket's contracts with these businesses, which then comes back to our customers as lower prices. Even more, this means healthy local foods will be more accessible in underserved communities thanks to our members.

Through FareMarket's model, our growth is your savings, and our underserved communities fare better.